The Windows 10 upgrade has been reclassified as a "recommended" update for Windows 7 and Windows 8.1 customers. The upgrade will now start automatically, but there is a way to stop it.
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Upgrade from Windows 7 to Windows 10 while keeping files and apps
Microsoft continues its marketing campaign to encourage Windows 7 and Windows 8.1 users to upgrade by offering Windows 10 as a “recommended” update through Windows Update.
In October, the company said it had completed the "reservation phase," in which users must manually reserve their free upgrade to Windows 10. In the next phase, Microsoft changed its deployment mechanism and began offering Windows 10 as an "optional" update through Windows Update for qualified machines running Windows 8.1 and Windows 7.
To further promote the new operating system and achieve the goal of having one billion computers running Windows 10 within three years, Microsoft has re-categorized Windows 10 as a “recommended” update in Windows Update starting February 1.
